We’ve all seen it a major event with a stacked lineup, beautiful venue, and great concept… but barely anyone shows up. Or worse, people attend, but nobody’s talking about it before or after. The problem usually isn’t the event itself it’s the publicity. At TME Agency, we’ve helped brands, event planners, and nightlife promoters turn quiet shows into viral moments. And over the years, we’ve noticed one thing most event planners forget: the conversation about your event starts long before the event itself. Here’s what you might be overlooking and how to fix it.
Start Your Publicity Early
Most people wait until a week or two before their event to start promoting it. Big mistake. Publicity should begin as soon as the event is confirmed. Teasers, save-the-dates, and sneak peeks create anticipation early and give people time to add it to their calendars.
When people hear about your event multiple times over weeks, it sticks.
Focus on Story, Not Just Information
Posting the date, venue, and headliners isn’t enough. What’s the story behind your event? Is it a reunion party for an old crew? A rising artist’s first headline show? A charity concert for a cause?
When your publicity highlights the story, people feel connected — and they’re more likely to attend and talk about it.
At TME Agency, we help clients craft that angle that makes people care.
Don’t Sleep on Influencers
Influencers and content creators can get people buzzing faster than traditional ads. Partner with local influencers who genuinely match your event vibe. It could be a lifestyle blogger, TikTok comedian, nightlife vlogger, or even a trending DJ.
A well-placed post or behind-the-scenes video can make your event feel like the place to be.
Leverage Media Relationships
Getting your event featured on entertainment blogs, lifestyle pages, or even radio stations builds credibility and visibility. Reach out to media platforms early with a press release and invite them to cover the event.
If you don’t have those connections yet that’s where we come in. TME Agency plugs your event into the right media circuits.
Keep the Buzz Going After the Event
Event publicity doesn’t stop when the doors close. Post-event recaps, photos, videos, and influencer content keep the conversation alive and help build hype for your next one.
You can also use user-generated content (UGC) from attendees to extend your reach for free.
Final Thoughts
The secret to successful event publicity isn’t just about flyers and posters — it’s about starting early, telling the right story, and keeping the buzz alive before, during, and after the event. If you want your next event to sell out, trend online, or get covered by the media, TME Agency’s got you covered. From influencer outreach to event press releases and post-event content, we handle it all. Let’s make your event the one everybody talks about. 📞 Contact us today to plan your publicity strategy.